The game copies a tea party in a roleplaying form. The player has to transport them to destinations by moving with the device, simulating the helicopter flying. There are two pilots and five passengers within the game. The locations do not need to be similar to descriptions. A player, using a gadget camera, identifies six horizontal surfaces: ‘the Beach’, ‘The Tall Building’, ‘The Factory’, ‘The Hospital’, and ‘The Hangar’. Helicopter Taxi is the first work of the company that combines augmented reality effects. On the contrary, such seeming simplicity is a pivotal feature, as it helps gamers to concentrate on basic actions and unassumingly teaches kids new things. The majority of the games by ‘Toca Boca’ are rather simple to play, though it does not mean they are primitive. The company has won plenty of prizes and honorable awards that once again demonstrates its immense mite and proves public high appraisement. ‘Toca Boca’ conceives ‘digital toys’ are applications with open ends and practically without any rules. The term ‘digital toy’ applied to differ it from ‘virtual games’. The company has developed 40 digital applications already that have been downloaded 200 million times all over the world.

The company motto is: ‘We make digital toys and games that help stimulate the imagination’.

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